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August 23, 2024 / August 23, 2024 by Vertical Axion
At one point, businesses depended solely on physical brick-and-mortar storefronts, foot traffic from outside streets, and tangible billboards and flyers to bring in customers. Now, especially in the recent decade, technological advancements have paved the way for traditional businesses to …
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August 22, 2024 / August 22, 2024 by Vertical Axion
Working online has countless benefits, from offering your employees more flexibility, which makes them more productive, to employers having a larger talent pool, state or nationwide. However, while having remote workers tune in from different locations is convenient and efficient, …
August 21, 2024 / August 21, 2024 by Vertical Axion
In an era where patience has diminished drastically, customers expect immediate results during their shopping experience, whether it’s product availability online or overnight shipping, so they can receive what they want as soon as possible. Customer service should be no …
August 20, 2024 / August 20, 2024 by Vertical Axion
With remote marketing and purchasing platforms becoming more popular, consumers have been drastically switching to online shopping in recent years, many preferring it over going to stores. One of the main reasons is the influence of technology on consumer behavior, …
August 15, 2024 / August 15, 2024 by Vertical Axion
The chances are you’ve probably heard musicians, actors, artists, writers, and many others referring to their jobs as gigs. These odd jobs mean they do not have a single long-term employer or a traditional work schedule. While these positions have …
August 13, 2024 / August 13, 2024 by Vertical Axion
Social engineering is one of the fastest-growing methods for hackers to gain access to networks for malicious purposes. Essentially, it means deceiving or manipulating someone into providing information that allows a bad actor to steal information or money or gain …
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the …
August 1, 2024 / August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can …
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, …
July 25, 2024 / July 25, 2024 by Vertical Axion
Thanks to Google Sheets’ recent update, those used to working with large files are about to see a major upgrade in data processing. Faster Calculation Speeds for Quick Data Reflections Using Microsoft Edge or Google Chrome browsers for your business …
July 20, 2024 / July 20, 2024 by Vertical Axion
Fancy yourself an early adopter who can’t wait to snatch up the latest tech goodies? If so, you were probably all ears when OpenAI revealed ChatGPT to great fanfare in November 2022. Artificial intelligence has been around for ages, but …
July 17, 2024 / July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to …
July 16, 2024 / July 16, 2024 by Vertical Axion
Suppose you own a business, big or small. In that case, you likely heavily depend on the Internet of Things to keep processes flowing. The IoT network allows numerous smart devices to link and sync for easier data transfers and …
July 10, 2024 / July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention …
June 11, 2024 / June 11, 2024 by Vertical Axion
Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. In the latter case, where business owners don’t …
June 4, 2024 / June 5, 2024 by Vertical Axion
Take off your business owner hat for a second and think back to when you were on the fence about a company as a customer. How did you approach the uncertainty in your buying journey? If you’re like most customers, …
May 25, 2024 / May 27, 2024 by Vertical Axion
Struggling to attract visitors to your website? Search engine optimization (SEO) is the key to better visibility for your business. When SEO works well, it brings in more visitors and potential customers. Here’s a look at some essential strategies to …
May 22, 2024 / May 24, 2024 by Vertical Axion
Has your business been creating social media ads like crazy? You likely already know how time-consuming it is. If you’ve been hiring professionals to work on the images and copy, you also know how costly it gets, so why not …
May 18, 2024 / May 19, 2024 by Vertical Axion
Every business owner should focus on delivering a positive customer experience for everyone interacting with their brand. Small business owners, in particular, can benefit from happy customers because they’re more likely to recommend the business to their loved ones and …
May 15, 2024 / May 19, 2024 by Vertical Axion
Social media has become a vital tool for small businesses aiming to effectively maintain their customers. Its wide reach and dynamic capabilities enable these enterprises to connect with their audience in real time, build relationships, and build customer loyalty, all …
May 14, 2024 / May 19, 2024 by Vertical Axion
If you have a small business, you look for any constructive way to get brand awareness up. Why? Doesn’t more traffic mean more potential customers wanting to pay you for goods or services? You may have already paid for social …
May 11, 2024 by Vertical Axion
If you have a small business, you understand it takes time for your company to grow, but what shouldn’t take time is your website speed and performance. Clients need instant solutions. That’s tricky when a busy small business owner is …
May 10, 2024 by Vertical Axion
Nowadays, every payment method seems to vary greatly, especially with the rise of e-commerce and the digital economy. You might think you can’t possibly add another way to process transactions to your business. However, forgoing support for digital wallets could …
April 30, 2024 by Vertical Axion
“I was at work for eight hours, but I don’t feel like I got anything done!” If your employees say things like this or seem to struggle to meet their goals or complete daily tasks, your business has a productivity …
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