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December 3, 2024 / December 3, 2024 by Vertical Axion
How many passwords do you have? Or better yet, how many services or accounts do you have that require you to set a username and password for security? Most people believe that passwords are effective in keeping information secure. A …
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November 23, 2024 / November 23, 2024 by Vertical Axion
Effective enterprise security requires implementing a multilayered strategy; authentication and authorization are two critical elements of this approach. Any time anyone within the organization accesses the network, an application, or a service, they must provide the proper credentials to show …
November 22, 2024 / November 22, 2024 by Vertical Axion
If a disaster were to strike your business today—like a cyber attack or a major storm—how long would it take for you to get back up and running? If you don’t invest in regular data backups, recovery will likely take …
November 15, 2024 / November 15, 2024 by Vertical Axion
By definition, software development must remain on the cutting edge of technology — and in today’s world, that means embracing artificial intelligence. While current tools are decidedly imperfect and have some significant limitations, they’re evolving daily, and AI’s role in …
November 6, 2024 / November 6, 2024 by Vertical Axion
No matter what other technology abounds, cell phones have acted like our appendages, hardly ever leaving our sides. With this dedication, you must consider tips to protect your phone from accidents. The last thing you need is a damaged phone …
October 22, 2024 / October 22, 2024 by Vertical Axion
If you’re running a business, you know every decision is cause and effect. After all, you don’t simply release new advertisements or roll out new products and services without recognizing your target audience or customer preferences. Similarly, you don’t keep …
August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go …
August 14, 2024 / August 14, 2024 by Vertical Axion
Businesses are more dependent on software than ever before. This helps them stay competitive, meet customers’ needs, and continue to grow their bottom lines. However, most business software requires ongoing maintenance to keep working effectively — hence the need for …
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the …
August 7, 2024 / August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping …
July 18, 2024 / July 18, 2024 by Vertical Axion
Nothing causes the audience at a business presentation to tune out faster than a speaker who does nothing more than read from a slide show. Even when they’re interested in the topic and need the information to do their jobs …
July 13, 2024 / July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their …
July 10, 2024 / July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention …
July 5, 2024 / July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions.…
July 3, 2024 / July 3, 2024 by Vertical Axion
As a business owner or leader, one of your responsibilities is exploring new ways to grow your business. There are many approaches you can use to achieve that goal, but not many are as impactful as leveraging technology. A strong …
June 29, 2024 / June 29, 2024 by Vertical Axion
Decision-makers are always under intense pressure. They often have to process tons of information over a short time to make these decisions. In many cases, the information comes in raw numbers and spreadsheets, which can be overwhelming. All of that …
June 27, 2024 / June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this …
June 26, 2024 / June 26, 2024 by Vertical Axion
Are you aware of your company’s security risks? Do you know if you have adequate protection in place to stop cyber threats? Are you certain that you’re in compliance with all applicable security rules that apply to your business? If …
June 24, 2024 / June 24, 2024 by Vertical Axion
Most people expect to enter a username and password to access secure networks and accounts online. They also expect that password protection for sensitive data will stop unauthorized access. Unfortunately, single-factor authentication is no longer enough to fully secure your …
June 13, 2024 / June 13, 2024 by Vertical Axion
When your business experiences an equipment failure, the ripple effects can be widespread and costly. Just a few hours of unplanned downtime can push projects off schedule, interrupt customer service functions, slow down productivity, and affect customer relationships. Longer disruptions …
June 8, 2024 / June 8, 2024 by Vertical Axion
Running a small business is a whirlwind. Between managing finances, marketing your brand, and ensuring customer satisfaction, keeping operations efficient can feel like a constant battle. Fortunately, technology upgrades can be your secret weapon in this fight. The Power of …
June 5, 2024 / June 5, 2024 by Vertical Axion
AI-driven chatbots are changing the way businesses interact with their customers. They can help companies better connect with customers, streamline customer service, and reduce cost. Let’s take a closer look at how chatbots can transform your customer service strategy. Provide …
May 29, 2024 / May 29, 2024 by Vertical Axion
Data is the lifeblood of businesses. From customer records and financial information to marketing materials and internal documents, critical business information is stored electronically. That’s why data loss can be a devastating setback for any company. Lost data can lead …
May 25, 2024 / May 27, 2024 by Vertical Axion
Struggling to attract visitors to your website? Search engine optimization (SEO) is the key to better visibility for your business. When SEO works well, it brings in more visitors and potential customers. Here’s a look at some essential strategies to …
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