Blog
October 28, 2024 / October 28, 2024 by Vertical Axion
More consumers are using social media to voice their opinions on products and services they’ve tried. That means social media is an invaluable source of consumer data for businesses. With the right social media monitoring tools, business owners can gain …
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August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go …
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the …
August 5, 2024 / August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have …
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, …
July 15, 2024 / July 15, 2024 by Vertical Axion
Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research …
July 13, 2024 / July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their …
June 27, 2024 / June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this …
June 22, 2024 / June 22, 2024 by Vertical Axion
How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or …
June 20, 2024 / June 20, 2024 by Vertical Axion
Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile …
June 11, 2024 / June 11, 2024 by Vertical Axion
Buyers are every business’ lifeline. If in short supply, whether due to poor advertising, high competition, or a lack of personalized customer experiences, small companies falter with a low return on investment. In the latter case, where business owners don’t …
June 5, 2024 / June 5, 2024 by Vertical Axion
AI-driven chatbots are changing the way businesses interact with their customers. They can help companies better connect with customers, streamline customer service, and reduce cost. Let’s take a closer look at how chatbots can transform your customer service strategy. Provide …
May 25, 2024 / May 27, 2024 by Vertical Axion
Struggling to attract visitors to your website? Search engine optimization (SEO) is the key to better visibility for your business. When SEO works well, it brings in more visitors and potential customers. Here’s a look at some essential strategies to …
May 18, 2024 / May 19, 2024 by Vertical Axion
Every business owner should focus on delivering a positive customer experience for everyone interacting with their brand. Small business owners, in particular, can benefit from happy customers because they’re more likely to recommend the business to their loved ones and …
April 30, 2024 by Vertical Axion
“I was at work for eight hours, but I don’t feel like I got anything done!” If your employees say things like this or seem to struggle to meet their goals or complete daily tasks, your business has a productivity …
April 27, 2024 by Vertical Axion
As a small business owner, growing your brand and gaining new customers remains one of the most important issues to tackle. Small business online visibility makes a huge difference in whether you’re able to succeed. Discover the benefits of online …
April 25, 2024 by Vertical Axion
As a small business owner, you already prize customer engagement. It’s a primary factor in creating a loyal consumer base and increasing your sales, but what’s the secret to getting these interactions right? One consideration is how you’re going about …
April 23, 2024 by Vertical Axion
Are you a manager, business owner, or HR professional who wants to maximize the productivity of your employees? If you want to give your people a greater sense of purpose and foster loyalty, understanding the benefits of professional development might …
April 22, 2024 by Vertical Axion
With the internet’s ubiquitous nature, a modern business can’t reasonably expect to thrive without a solid online presence. Whether protecting your operation’s digital data, marketing strategies, or the online storefront you’ve so carefully curated, web browser security is crucial. Ensuring …
April 20, 2024 by Vertical Axion
Do you want to protect your business against damaging cyber-attacks and phishing schemes? With “Securing Business Communication: A Guide to Email and Platform Safety,” you can stay aware of the importance of email and platform security and implement tips for …
April 19, 2024 by Vertical Axion
As a small business owner, you may assume that larger businesses are at a greater risk of hackers stealing their data. Don’t big companies have more revenue and sensitive information at stake? While that might be true in one sense, …
April 18, 2024 by Vertical Axion
The business world is always evolving. Creating a solid foundation with a team and encouraging a positive work environment can be tough without the right remote leadership strategies for effective management in a virtual environment. Why Managing Remote Teams Is …
April 17, 2024 by Vertical Axion
Suppose your company’s network were to fail right now. How long would it take to recover the data and restore normal operations? If you perform regular cloud backups, it might take less time than you expect. By sending copies of …
April 16, 2024 by Vertical Axion
Everyone has seen memes about the impact of using the wrong font on graphic design. However, the potential for a misinterpreted word or phrase isn’t nearly as detrimental to your business when considering how a font can create cybersecurity risks. …
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