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August 23, 2024 / August 23, 2024 by Vertical Axion
At one point, businesses depended solely on physical brick-and-mortar storefronts, foot traffic from outside streets, and tangible billboards and flyers to bring in customers. Now, especially in the recent decade, technological advancements have paved the way for traditional businesses to …
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August 17, 2024 / August 17, 2024 by Vertical Axion
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go …
August 14, 2024 / August 14, 2024 by Vertical Axion
Businesses are more dependent on software than ever before. This helps them stay competitive, meet customers’ needs, and continue to grow their bottom lines. However, most business software requires ongoing maintenance to keep working effectively — hence the need for …
August 12, 2024 / August 12, 2024 by Vertical Axion
Business owners are often out and about, shuffling between client meetings, conferences, and business travels. But staying connected to your business while you’re away from the office is vital. That’s where digital tools come in handy. They make it possible …
August 10, 2024 / August 10, 2024 by Vertical Axion
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the …
August 9, 2024 / August 9, 2024 by Vertical Axion
Are you a business owner who uses the Google Advanced Protection Program (APP) for absolute online security? If so, recent updates mean Google’s Advanced Protection Program now offers passkeys for high-risk users like you, making it stronger. Below, we’ll explain …
August 8, 2024 / August 8, 2024 by Vertical Axion
Many times, employers don’t update their systems since they feel the downtime for the devices would slow business, or they don’t see the point of it. In the latter case, users believe updates change the layout and functionality they’re already …
August 7, 2024 / August 7, 2024 by Vertical Axion
Tech literacy isn’t what it used to be with the constant evolution of online programs, portable devices, and software tools. That means incorporating technology into your small business is no longer solely about typing up documents on Microsoft Word, keeping …
August 5, 2024 / August 5, 2024 by Vertical Axion
With so many businesses providing similar services, you want to make sure your business stands out from the crowd. But how, exactly, do you do that? One way is to make sure your customers are always satisfied and never have …
August 1, 2024 / August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can …
July 31, 2024 / July 31, 2024 by Vertical Axion
In an effort to improve the security of its Kernel-based Virtual Machine (KVM) hypervisor, Google is offering security researchers the chance to claim cash rewards for discovering bugs and vulnerabilities. Google’s Bug Bounty Program uses ethical hacking in a controlled …
July 29, 2024 / July 29, 2024 by Vertical Axion
There are many ways to improve your team’s efficiency, but these days, technology can play a huge role. By utilizing project management tools, you can ensure your team isn’t wasting time on unimportant, time-consuming tasks — especially when there’s an …
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, …
July 26, 2024 / July 26, 2024 by Vertical Axion
As a business owner or manager, you’ve probably considered gamification for customers and clients to get them to interact with your company and purchase more frequently. However, did you know this strategy also motivates employees to fulfill tasks they’re already …
July 24, 2024 / July 24, 2024 by Vertical Axion
At least once a day, you probably start a sentence with “Hey Siri” or “Alexa.” That’s because these voice technologies act as virtual assistants who research your questions or conduct actions, so you don’t have to waste time manually doing …
July 23, 2024 / July 23, 2024 by Vertical Axion
Business owners fulfill customer and employee demands to stay competitive and relevant in a fast-paced economy, especially with many similar companies out there. However, the demands they should never fall victim to are those that come from hackers via ransomware …
July 19, 2024 / July 19, 2024 by Vertical Axion
The modern age truly gives new meaning to the phrase, “patience is a virtue.” According to Northeastern Global News, the average person’s attention span has dropped from 2.5 minutes to 45 seconds over the last 20 years. Business owners are …
July 17, 2024 / July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to …
July 13, 2024 / July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their …
July 11, 2024 / July 11, 2024 by Vertical Axion
More businesses are choosing to adopt the hybrid cloud model with their computing and data storage needs. This approach involves the integration of on-premises infrastructure (such as dedicated servers) or private cloud solutions and infrastructure from public computing and storage …
July 5, 2024 / July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions.…
July 3, 2024 / July 3, 2024 by Vertical Axion
As a business owner or leader, one of your responsibilities is exploring new ways to grow your business. There are many approaches you can use to achieve that goal, but not many are as impactful as leveraging technology. A strong …
June 28, 2024 / June 28, 2024 by Vertical Axion
Sending emails helps you communicate with employees, especially remote ones for whom you need to make extra efforts to keep in the loop. You send your workers messages, links, attachments, and invoices containing personal and sensitive company data via emails. …
June 27, 2024 / June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this …
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