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August 1, 2024 / August 1, 2024 by Vertical Axion
Without effective marketing strategies in place, even businesses with the best products can fail. At the same time, you don’t want to break your budget for marketing alone. That’s why it’s important to learn about cost-effective marketing strategies you can …
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July 30, 2024 / July 30, 2024 by Vertical Axion
Remote work has become common in many industries. You may have team members who aren’t even in the same time zone. So, how exactly are you supposed to get all your employees on the same page? Online digital whiteboards can …
July 29, 2024 / July 29, 2024 by Vertical Axion
There are many ways to improve your team’s efficiency, but these days, technology can play a huge role. By utilizing project management tools, you can ensure your team isn’t wasting time on unimportant, time-consuming tasks — especially when there’s an …
July 27, 2024 / July 27, 2024 by Vertical Axion
Keeping up with scheduled business emails can be stressful, especially if you’re the one pressing “send.” But did you know you can use automated email tools to lighten the email burden? These tools can help connect you with your customers, …
July 24, 2024 / July 24, 2024 by Vertical Axion
At least once a day, you probably start a sentence with “Hey Siri” or “Alexa.” That’s because these voice technologies act as virtual assistants who research your questions or conduct actions, so you don’t have to waste time manually doing …
July 23, 2024 / July 23, 2024 by Vertical Axion
Business owners fulfill customer and employee demands to stay competitive and relevant in a fast-paced economy, especially with many similar companies out there. However, the demands they should never fall victim to are those that come from hackers via ransomware …
July 19, 2024 / July 19, 2024 by Vertical Axion
The modern age truly gives new meaning to the phrase, “patience is a virtue.” According to Northeastern Global News, the average person’s attention span has dropped from 2.5 minutes to 45 seconds over the last 20 years. Business owners are …
July 18, 2024 / July 18, 2024 by Vertical Axion
Nothing causes the audience at a business presentation to tune out faster than a speaker who does nothing more than read from a slide show. Even when they’re interested in the topic and need the information to do their jobs …
July 17, 2024 / July 17, 2024 by Vertical Axion
When a new business owner is looking for the right location to set up shop, they consider foot traffic, target audience, and rent cost. If everything goes as intended, the company quickly becomes a popular local spot for consumers to …
July 15, 2024 / July 15, 2024 by Vertical Axion
Running a business now is not like running one just a decade or two ago. With the older system, if one couldn’t speak to a partner in person, slower fax machines and phone calls were the only alternatives. Similarly, research …
July 13, 2024 / July 13, 2024 by Vertical Axion
When your customers need help, they don’t always want to wait for an agent to become available—or even talk to anyone. They want to solve their issue as quickly as possible without hassles so they can get on with their …
July 11, 2024 / July 11, 2024 by Vertical Axion
More businesses are choosing to adopt the hybrid cloud model with their computing and data storage needs. This approach involves the integration of on-premises infrastructure (such as dedicated servers) or private cloud solutions and infrastructure from public computing and storage …
July 10, 2024 / July 10, 2024 by Vertical Axion
Many business owners believe the key to success is setting down company roots in a high-foot-traffic area or building brand awareness online. While these are helpful tactics, owners can’t stay afloat for long without the proper predictions utilizing the attention …
July 9, 2024 / July 9, 2024 by Vertical Axion
Anyone who experienced the early days of dial-up internet knows the frustration that comes from slow speeds. Even if you don’t remember the unmistakable screeches and tones that came from your computer while it connected over the phone lines, you …
July 6, 2024 / July 6, 2024 by Vertical Axion
Is your small or medium-sized business still relying on WiFi, which uses routers and radio signals to connect devices within a finite area? If so, you probably have restrictions on Internet range, download speeds, and accessibility, keeping your company from …
July 5, 2024 / July 5, 2024 by Vertical Axion
Data is king in the current business landscape. It’s an era of ever-changing market dynamics, strong competition, and an increasingly demanding customer base. Therefore, it’s no longer practical to rely on guts and instincts when it comes to business decisions.…
July 3, 2024 / July 3, 2024 by Vertical Axion
As a business owner or leader, one of your responsibilities is exploring new ways to grow your business. There are many approaches you can use to achieve that goal, but not many are as impactful as leveraging technology. A strong …
July 2, 2024 / July 2, 2024 by Vertical Axion
Running a business means constantly collecting customer data, like identity and behavioral information, and using it to personalize user experiences and complete orders. Without it, a company would struggle to function and fulfill contracts. That’s why data breaches that corrupt …
July 1, 2024 / July 1, 2024 by Vertical Axion
In June 2024, Microsoft took action, fixing many issues its users noticed while using their programs and devices. These tech giants have been busy, from removing a specific default setting that had Windows business owners fearful for their company’s online …
June 29, 2024 / June 29, 2024 by Vertical Axion
Decision-makers are always under intense pressure. They often have to process tons of information over a short time to make these decisions. In many cases, the information comes in raw numbers and spreadsheets, which can be overwhelming. All of that …
June 27, 2024 / June 27, 2024 by Vertical Axion
When customers need help from your company, they expect more than just a friendly voice on the other end of the line. They want prompt service that does everything possible to solve their problem as quickly as possible. When this …
June 26, 2024 / June 26, 2024 by Vertical Axion
Are you aware of your company’s security risks? Do you know if you have adequate protection in place to stop cyber threats? Are you certain that you’re in compliance with all applicable security rules that apply to your business? If …
June 24, 2024 / June 24, 2024 by Vertical Axion
Most people expect to enter a username and password to access secure networks and accounts online. They also expect that password protection for sensitive data will stop unauthorized access. Unfortunately, single-factor authentication is no longer enough to fully secure your …
June 22, 2024 / June 22, 2024 by Vertical Axion
How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or …
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