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May 26, 2023 by Vertical Axion
Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails. An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low …
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May 23, 2023 by Vertical Axion
Cybersecurity mistakes can cost your business a fortune and ruin customer trust. While experts expect cyber attacks to double in the next two years, more than half of small businesses have yet to invest in proper cybersecurity. Cybersecurity doesn’t have …
May 22, 2023 by Vertical Axion
A customer relationship management (CRM) system can improve nearly every area of your business and help you scale your customer management. So why does your business need a CRM system? A Proven History of Success When you look at the …
May 19, 2023 by Vertical Axion
Creating a social media marketing strategy for your business means maximizing business potential. If you’re using social media platforms without a strategy, you’re missing a big opportunity for growth. Why You Need a Strategy A good social media strategy brings …
May 17, 2023 by Vertical Axion
Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can …
May 16, 2023 by Vertical Axion
You’ve likely seen a chat window appear on a web page indicating someone is available to help. That available assistant is often an AI the business has adapted to customer engagement with empathetic responses. This instance is a prime example …
May 15, 2023 by Vertical Axion
A successful digital marketing strategy is essential for maintaining and growing your business. But if devising digital marketing campaigns doesn’t come intuitively, that’s okay! Knowing the basics of what to include in a digital marketing plan can help you drive …
May 13, 2023 by Vertical Axion
A computer network streamlines your business operations, boosts productivity, and improves customer experiences. With this reliance comes the need to make sure your network is safe. Let’s explore why network security is a top priority for your business. Protect Sensitive …
May 12, 2023 by Vertical Axion
In today’s ever-evolving technological landscape, artificial intelligence (AI) tools have emerged as a game-changer for businesses of all sizes. Major tech companies like Adobe, Microsoft, and Amazon have spearheaded these innovations. With the potential to streamline processes, improve customer experiences, …
May 11, 2023 by Vertical Axion
The global chip shortage has become a significant challenge for the tech industry. With the pandemic disrupting supply chains, increased demand for electronics, and unpredictable weather conditions affecting chip manufacturing, the shortage has led to a decrease in the production …
May 10, 2023 by Vertical Axion
AI-generated content is transforming the way businesses approach content creation and marketing. With today’s advancements, AI can produce content that mimics human writing. This presents opportunities and challenges for your business. Adapting to the Changing Landscape of Content Creation As …
May 9, 2023 by Vertical Axion
A small retail business was hit by a ransomware attack. Cybercriminals encrypted their critical data and demanded a ransom of $50,000 for decryption. Despite having a backup system, the company decided to pay the ransom due to the lack of …
May 8, 2023 by Vertical Axion
The Top Password Mistakes Business Owners Make Make sure that you aren’t falling into these common password pitfalls: Using Weak Passwords Avoid using easily guessable passwords. For example, if your password is “123456” or “password,” you’re opening your business wide …
May 6, 2023 by Vertical Axion
The pandemic has changed the way people work and collaborate. Since the rise of the hybrid setup, teams have become more dependent on technology. Workplace tools allow for greater productivity and seamless information transfer even if the workers are not …
May 4, 2023 by Vertical Axion
As the digital world grows, businesses face more cybersecurity threats. Unfortunately, these can cause significant financial losses and credibility damage. That’s why companies need to focus on cybersecurity training as threat actors become more ingenious in their tactics. That way, …
May 2, 2023 by Vertical Axion
You might wonder if maintaining a website is worthwhile. You can still operate your business without one, right? Wrong. A website is now essential in the modern digital world and is no longer a luxury. Here are some compelling reasons …
April 29, 2023 by Vertical Axion
As a business owner, you want to increase efficiency, cut costs, and beat the competition. Looking for something that can do all these? Enter cloud computing, which has revolutionized how businesses of all sizes operate. Let’s explore how cloud computing …
April 28, 2023 by Vertical Axion
Have you ever wondered how successful businesses maintain strong connections with their customers? One way is to have a good customer relationship management (CRM) system. Simply put, a CRM system can help transform your company. It can assist you in …
April 27, 2023 by Vertical Axion
Businesses always look for ways to protect their sensitive data. But have you considered the growing threat of AI cracking your passwords? Recent studies show that AI can crack many passwords in less than a minute. This poses a significant …
April 26, 2023 by Vertical Axion
As a business owner, you know that unexpected events can happen anytime. Natural disasters, cyberattacks, and even human mistakes can all harm your IT systems. This damage can lead to downtime and cost your business money. A good business continuity …
April 20, 2023 by Vertical Axion
Point-of-sale (POS) systems have revolutionized how businesses conduct transactions. However, they are more than simple cash registers. Online POS systems, in particular, offer convenience and accessibility. They help streamline payments, track inventory, and manage customer data. As a result, they …
April 17, 2023 by Vertical Axion
As a business owner, you know that your company’s success relies on many factors. A robust IT infrastructure is one of the most crucial elements for continued growth and stability. Your IT infrastructure is like the backbone of your business. …
April 14, 2023 by Vertical Axion
You’ve probably noticed how work has changed lately. Remote collaboration tools are now a must-have. They help your workforce stay connected and productive, even when they aren’t in the office. These tools let you keep your team involved, make communication …
April 13, 2023 by Vertical Axion
By leveraging new technologies and digital processes, many businesses today can improve efficiency, reduce costs, and better serve their customers. Despite this, implementing the latest technologies and procedures can be a complex and challenging task, especially for businesses lacking in-house …
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