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November 17, 2015 by Vertical Axion
We live in a world that is easily accessible with our fingertips via smart phones. Running a business can be hectic, but luckily, smart phones give us access to many different ways to help the adventure run smoothly. With a …
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November 16, 2015 by Vertical Axion
It’s okay: dissatisfied customers are a part of business life. Your response is everything, though, and a good response will make the difference between a good angry customer and a bad one. The fact is that you can turn an …
November 14, 2015 by Vertical Axion
For years, the debate over the differences between Mac and PC has raged on between experts and novices alike. The consensus often reached is that PC is better for work-related tasks, especially in an office environment, while the Mac is …
November 13, 2015 by Vertical Axion
Xbox creator, Microsoft, is saying it will “change the face of virtual reality,” and Oculus owners are saying the same. Oculus has partnered with Xbox, and some big things are happening at both companies. We’ve seen virtual reality tinkerers for …
November 11, 2015 by Vertical Axion
Sometimes you just have to raise your prices, and while that’s never a bad thing in your book, some customers may find themselves upset that they suddenly owe you more money monthly than they did before. A classic example of …
November 10, 2015 by Vertical Axion
Not everyone is going to do things the way you do them. Not everyone is going to raise children like you do, and not everyone is going to eat the same way you do. Most importantly, not everyone is going …
November 9, 2015 by Vertical Axion
Amazon has started adding brick and mortar stores, and several other large online retailers have started to consider doing so as well. While internet transactions are gaining traction, face-to-face sales still eat up the majority of the market, especially with …
November 7, 2015 by Vertical Axion
Gone are the days where no one had a computer, and gone are the days that no one had a smart phone to browse the internet. The uprising of the mobile device that can be used to pay bills, send …
November 4, 2015 by Vertical Axion
You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, they can still result in thousands of dollars in stamps. Now that “forever” stamps are up …
November 3, 2015 by Vertical Axion
Sales are plummeting, and as a small business owner, you might not have a ton of extra fluff to lean on while you wait for things to recover. The worst part is that there isn’t anything you can do about …
November 2, 2015 by Vertical Axion
Gone are the days of having to seek out a Wi-Fi network in order to gain access to a company’s servers. Today, Wi-Fi networks are readily available everywhere and are often free for anyone to use. While this makes it …
October 31, 2015 by Vertical Axion
Running a business is tough, and running one when you’re on the go a lot is even tougher. Sure, hiring a second-in-command that can do the things you do when you’re gone is a great thing to do, but only …
October 30, 2015 by Vertical Axion
Thanksgiving might not be here yet (though it’s just around the corner), but that doesn’t mean you can’t show your employees and clients just how much you appreciate them and everything that they do. In fact, appreciating those who keep …
October 28, 2015 by Vertical Axion
Let’s face it—nurturing sales leads can be a tedious, unrewarding process. Wouldn’t it be so pleasant if at least some of the process could be automated for you? That’s the magic of something called a drip campaign. The emails always …
October 27, 2015 by Vertical Axion
So, you’ve hired a couple of employees that have turned out to be complete failures. Now, since you’ve tasted failure, you may be afraid to hire anyone else, even when you need them. Every mistake can build your business, so …
October 26, 2015 by Vertical Axion
The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends prior to hiring, that situation has to be reviewed in …
October 24, 2015 by Vertical Axion
Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of new features that could help …
October 23, 2015 by Vertical Axion
It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just exactly what it means and how important it is. We …
October 22, 2015 by Vertical Axion
While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear out just as fast as one (10 to 12 years, …
October 21, 2015 by Vertical Axion
If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on a much tighter timeline, and even a single invoice unpaid …
October 20, 2015 by Vertical Axion
It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get the word out. In fact, it may still …
October 19, 2015 by Vertical Axion
We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something entirely different without regard for how potentially embarrassing …
October 17, 2015 by Vertical Axion
Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it’s essential to know …
October 15, 2015 by Vertical Axion
How well do you actually listen to your customers? It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the product out the door. If that’s where you …
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