Blog
September 25, 2015 by Vertical Axion
Over three years ago, Samsung indicated that in the near future, the company was interested in developing “transparent” displays that weren’t meant just for offices and those who were wealthy enough to afford them. In fact, they planned on targeting …
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September 24, 2015 by Vertical Axion
You know you want it: more traffic. You want people to go to your website and browse it, whether they buy something or not. You assume that once it’s built, people will come, and you want more people to come. …
September 23, 2015 by Vertical Axion
Regardless of whether you are considering starting your own website or have had one for a number of years, the mistakes that are about to be discussed will apply to you if you have not accomplished your actual purpose for …
September 22, 2015 by Vertical Axion
More and more companies are beginning to come around to the idea of transparency. Transparency, in fact, is becoming an industry standard for lots of reasons, namely because it results in happy customers and happy shareholders. Transparency is all about …
September 21, 2015 by Vertical Axion
You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, that can still result in thousands of dollars in stamps. Now that “forever” stamps are up …
September 19, 2015 by Vertical Axion
The vast, vast majority of people who are going to purchase from you care about the return policy. While many of them won’t ever use it, a Harris Poll said that over 90% of customers do factor in the return …
September 18, 2015 by Vertical Axion
Setting and sticking to a budget is one of the hardest things on the planet, and it’s especially hard for a business. After all, you need things! You need employees, new office chairs, a new computer and some new software …
September 17, 2015 by Vertical Axion
You might not be able to afford a full-time IT guy, and in many cases, you don’t need one. That’s what MSPs – managed service providers – are all about, after all. However, just because they are more affordable than …
September 16, 2015 by Vertical Axion
The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about your company can be a …
September 15, 2015 by Vertical Axion
Now that you’ve decided it’s okay to enact a work-at-home policy, maybe you aren’t quite sure what should be included in it. That makes sense; the entire frontier of work-at-home was just pioneered, and it can be difficult to know …
September 14, 2015 by Vertical Axion
When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and …
September 12, 2015 by Vertical Axion
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have …
September 11, 2015 by Vertical Axion
We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make or break a user’s experience, and choosing the …
September 10, 2015 by Vertical Axion
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: Instagram. This platform is unique …
September 9, 2015 by Vertical Axion
You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the capital to get their products and services off …
September 8, 2015 by Vertical Axion
It’s incredibly tempting to forgo any sort of work when the power’s out, especially if you had a big project due the next day or you could use a break. Sometimes that’s fine, and it’ll all be okay the next …
September 7, 2015 by Vertical Axion
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, and if you aren’t devoting …
September 5, 2015 by Vertical Axion
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time …
September 4, 2015 by Vertical Axion
When you’re just getting off the ground, you may find some confusion when it comes to registering your business name. After all, there are often a lot of steps, and those steps – when not done correctly – can result …
September 3, 2015 by Vertical Axion
Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak up bad reviews, people will notice, especially if …
September 2, 2015 by Vertical Axion
Not so long ago, hashtags were the talk of the town. Every social media platform began to allow them – namely Facebook and Instagram, after Twitter made them an integral part of social communication. However, like every trend in social …
September 1, 2015 by Vertical Axion
All of the recent security breaches have some retailers running from online payment solutions like PayPal, a huge, multi-billion dollar platform that serves as a third party between a merchant and a buyer. However, this should not be the case: …
August 31, 2015 by Vertical Axion
You’ve done it; you’ve created a website and it’s live. You poured a lot of effort into the website, and you’re incredibly proud of all of the things you’ve done. Your content is perfect. Your pictures are perfect. Your call-to-actions …
August 29, 2015 by Vertical Axion
Let’s face it: running a small business office can be incredibly expensive, especially when you have to keep the lights on. This is even truer if you have to run servers, computers, and other electronics day in and day out …
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