Blog
The Business Owner’s Quick Guide to Microsoft’s PowerPoint Update
As part of the Microsoft Office Suite, PowerPoint has long been the presentation software of choice for businesses. You’ve undoubtedly used or interacted with the program for many presentations throughout your career, and the latest update has some welcome and long-awaited features for companies looking to create more inclusive collateral. This post explores Microsoft’s PowerPoint […]
Fixing the Digital Skills Gap
The digital landscape is always changing, with new technologies and tools constantly revolutionizing how you do business. Advances in areas like cybersecurity and artificial intelligence (AI) are giving business owners access to capabilities that were previously out of reach. Digital transformation offers opportunities for your company to be a part of the global economy. Still, […]
Google Gemini Explained: A Simple Guide for Business Owners
If you’re a business owner in this advanced digital age, it’s safe to say that AI is here to stay. With Google’s recent AI model expansion, day-to-day business operations will soon feature even more AI tools. As Google describes its latest move, it’s fairly clear how essential Gemini could be to businesses. In particular, the […]
The Importance of Encrypting Your Data
Safeguarding your business’s data is a constant challenge. Regarding data security, it’s easy to focus on keeping hackers out of your operation’s sensitive information or protecting trade secrets. However, relying on this approach alone won’t fully protect you. Data encryption standards are ideal for business owners who want real defenses on all sides. Let’s look […]
What Business Owners Should Know About This Google Docs Update
To help make this collaboration seamless, Google has made some key additions to its Google Workspace platform in recent months. One example is a Google Docs update that gives you easier access to the platform’s smart chip technology. What are smart chips? How can they help your business? Read on to learn more about the […]
Network Segmentation: Enhancing Small Business Cybersecurity Through Isolation
Right now, your small business faces substantial risk from cyberattacks. If you want to remain vigilant, you’ll need to take several steps toward protecting your valuable networks, reducing the risk of a catastrophic data breach. One approach is network segmentation: enhancing small business cybersecurity through isolation. This approach divides your network into smaller, more secure […]
Mobile Security for Small Businesses: Managing Risks in a Mobile-First World
Few things like mobile smartphones and tablets have revolutionized how your small business operates. Of course, increased convenience and productivity come at a price. There’s a caveat to enjoying robust mobile security for small businesses: managing risks in a mobile-first world needs to be all-encompassing. Learn how you can protect yourself and your operation below. […]
Personalized Email Marketing With AI for Small Businesses
Doesn’t every business owner want more efficient ways to attract loyal customers and encourage repeat sales? If so, you’ll likely benefit from using personalized email marketing with AI. Keep reading to discover everything you need to know about AI email marketing, how to use it, and what your business could gain from this powerful new […]
Digital Signage Solutions for Small Business Marketing
Do you want a dynamic way to advertise and engage your customers? Digital signage solutions for small business marketing might expand your visibility ahead of the competition. Keep reading to discover everything you should know about digital signage solutions, including their most common uses and how they could benefit your small business. Digital Signage Usage […]
Mobile Point-of-Sale (mPOS) Systems: Revolutionizing Small Business Transactions
Do you want to increase customer satisfaction? You could benefit from mobile payment solutions. Before diving in, there is something you should know about mobile point-of-sale (mPOS) systems: revolutionizing small business transactions is only the start of what these nifty systems can do. Read on to learn more. What Are Mobile Point-of-Sale Systems? Mobile transaction […]
A Visionary Approach to Your Security
The purpose of an IT partner isn’t just to fix something when it is broken, it is to keep your people working and your data secure. Astral moves beyond traditional managed services by addressing all the key areas of cybersecurity in today’s complex landscape.
