Blog
How You Should Interact with Your Customers on Social Media
The rise of social media to communicate with customers has been a fairly recent trend, so it makes sense if you aren’t sure how to maximize its potential. Getting people to interact and care about your company can be a hard problem to solve. However, no matter what size or what niche your company is […]
How to Perfect Your Work-at-Home Policies
Now that you’ve decided it’s okay to enact a work-at-home policy, maybe you aren’t quite sure what should be included in it. That makes sense; the entire frontier of work-at-home was just pioneered, and it can be difficult to know exactly what you want or even what you need out of someone when they aren’t […]
How to Get a Client to Heed your Call to Action
When someone comes to your website, you don’t want them to stop at the front door. You’d like them to click around, explore, and consider your services. Ultimately, you want them to pay attention to your call to action and become a customer. That’s why knowing what to do with a potential customer that comes […]
How Can Social Media Help Your Business?
It’s a little known fact of the small business world: people buy from people, not from websites. Interesting concept, right? You could have the nicest website in the world with the most interesting design, content and feel. It could have valuable information, a great call to action, and an updated blog. All of those things […]
Can Something As Simple as a Font Matter for Your Website?
We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make or break a user’s experience, and choosing the right one can be difficult, especially for someone who grew up in the age of […]
Can Instagram Be Useful for Your Business?
In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium businesses is questionable: Instagram. This platform is unique in the sense that only a caption and a picture are allowed to be posted. […]
Can Crowdfunding Make Your Business Boom?
You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the capital to get their products and services off the ground. This phenomenon is known as “crowdfunding” because the money raised is from a […]
3 Ways to Stay Productive When There’s a Power Outage
It’s incredibly tempting to forgo any sort of work when the power’s out, especially if you had a big project due the next day or you could use a break. Sometimes that’s fine, and it’ll all be okay the next day if you skip a few hours of work tonight. However, many people are no […]
Three Things It’s Okay to Outsource
Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, and if you aren’t devoting yourselves to the most worthy, expensive tasks, then you’re wasting a lot of time, money, […]
The Big Businesses are Using Social Media: Why Aren’t You?
It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time and resources on what you found most important, which is often making sure customers are […]
A Visionary Approach to Your Security
The purpose of an IT partner isn’t just to fix something when it is broken, it is to keep your people working and your data secure. Astral moves beyond traditional managed services by addressing all the key areas of cybersecurity in today’s complex landscape.
