Blog
Reasons Why Surveying Customers Properly is Important
Surveys—you’re probably sick of them, right? After all, most of us get one every time we talk to, smile at or breathe on a customer service associate, and it can get tiring. It makes sense that you, as a business owner, may not think they are that important because of the over-saturation of surveys in […]
Easy Ways to Avoid Disaster When Dealing With Employees
Let’s face it; dealing with all of the paperwork that comes along with hiring people can be a drag. This is especially true if you are a small company and can’t afford to hire someone who can tell you all about the ins and outs of compliance, tax code, and even 401k structure. Sometimes, this […]
The Importance of Mobile Recruiting
For many businesses, the processes of recruiting are much the same as they were twenty years ago. While the technology of almost every other aspect of business has changed drastically over time, many companies still fall back to the classic recruiting methods that have been in use for decades. This is the age of smartphones […]
Why is Facebook So Successful As a Social Media Outlet?
There is little doubt that Facebook is one of the most powerful tools that can be used by businesses to market their products and services. While many make this assumption based solely on the sheer amount of active Facebook users, there is much more to the story. Other social media outlets also have huge numbers […]
The Faceboook privacy hoax
Periodically, The internet is all abuzz with rumors that Facebook is about to make changes to its privacy policy. When those rumors start flying, The idea that Facebook is about to change everyone’s privacy settings to “public,” meaning that any and everyone will be able to see whatever it is you post on your Facebook […]
Big Retailers Struggling to Protect Data: An Opportunity For Small Businesses
The Target breach had absolutely horrendous consequences, and many businesses are struggling to up their security. New employees, technologies, and features are being put into place in attempts to stop that kind of thing from happening again. However, it appears that some companies—the largest of the large—just aren’t getting the message. TripWire recently put out […]
How to Extend the Life of Your Phone Battery
You’re running late for that meeting. Donut in one hand and phone in the other, you run through the pouring rain to get to your car when your battery light starts flashing. “Plug in your charger,” your phone proclaims as you realize you forgot to charge it last night. With any luck, you’ll make it […]
Create a Cloud Computing Strategy for Your Business
As with many technology issues, the question that often goes unanswered is where to begin. Often, companies feel the need to jump into the middle of the latest competitively essential technologies without having a clear starting point or plan in mind. In most cases, this is not through any fault of their own; it occurs […]
Lessons Business Owners Can Learn from Their Customers
As a small business owner, the collective voice of your customers is something you should be paying attention to. Of course, you want to pay attention to individual voices as well, but the big picture is even more important. Gone are the days when you don’t have time or resources to listen; there are so […]
Samsung Introduces First Transparent Computer Display Touch Screens
Over three years ago, Samsung indicated that in the near future, the company was interested in developing “transparent” displays that weren’t meant just for offices and those who were wealthy enough to afford them. In fact, they planned on targeting the mainstream consumer market. At the same press release, they showed off their first transparent […]
A Visionary Approach to Your Security
The purpose of an IT partner isn’t just to fix something when it is broken, it is to keep your people working and your data secure. Astral moves beyond traditional managed services by addressing all the key areas of cybersecurity in today’s complex landscape.
