Blog
Angry Customers Matter: Turning Upset Customers into Assets
It’s okay: dissatisfied customers are a part of business life. Your response is everything, though, and a good response will make the difference between a good angry customer and a bad one. The fact is that you can turn an upset customer into an asset, and while it isn’t easy, it’s entirely worth it. An […]
Is the Mac Versus PC Debate Still Relevant Today?
For years, the debate over the differences between Mac and PC has raged on between experts and novices alike. The consensus often reached is that PC is better for work-related tasks, especially in an office environment, while the Mac is the best choice for creative endeavors such as graphic design, audio editing and video editing. […]
Oculus Partners with Xbox, Gains New Hand Controller
Xbox creator, Microsoft, is saying it will “change the face of virtual reality,” and Oculus owners are saying the same. Oculus has partnered with Xbox, and some big things are happening at both companies. We’ve seen virtual reality tinkerers for many decades as technology has improved and allowed us to do bigger and better things […]
How to Help Your Customers Deal With an Increase in Your Rates
Sometimes you just have to raise your prices, and while that’s never a bad thing in your book, some customers may find themselves upset that they suddenly owe you more money monthly than they did before. A classic example of this is when Netflix increased their prices by almost 60%. Was it still a good […]
The Dangers of “One Size Fits All” Thinking
Not everyone is going to do things the way you do them. Not everyone is going to raise children like you do, and not everyone is going to eat the same way you do. Most importantly, not everyone is going to run a business like you, and not everyone is going to purchase like you […]
Does Your Business Need a Brick and Mortar Storefront?
Amazon has started adding brick and mortar stores, and several other large online retailers have started to consider doing so as well. While internet transactions are gaining traction, face-to-face sales still eat up the majority of the market, especially with the integration of smart phone apps into regular shopping. Having a more traditional storefront can […]
Ways You Can Appeal to Tablet and Mobile Phone Audiences
Gone are the days where no one had a computer, and gone are the days that no one had a smart phone to browse the internet. The uprising of the mobile device that can be used to pay bills, send all kinds of messages and conduct business has begun. If you’re not appealing to these […]
How to Help Your Business Save on Postage Costs
You might not think that postage is costing you that much, but even if you only do one or two mail campaigns a year, they can still result in thousands of dollars in stamps. Now that “forever” stamps are up to almost fifty cents apiece, a single mailer takes a significant chunk out of your […]
How Do You Keep Your Business Alive During Difficult Times?
Sales are plummeting, and as a small business owner, you might not have a ton of extra fluff to lean on while you wait for things to recover. The worst part is that there isn’t anything you can do about it; it’s just a regular economic slump, and you’re stuck dealing with it…or giving in. […]
Maintaining Security On Public Wi-Fi
Gone are the days of having to seek out a Wi-Fi network in order to gain access to a company’s servers. Today, Wi-Fi networks are readily available everywhere and are often free for anyone to use. While this makes it much easier for your employees to work from almost anywhere, it does add significant security […]
A Visionary Approach to Your Security
The purpose of an IT partner isn’t just to fix something when it is broken, it is to keep your people working and your data secure. Astral moves beyond traditional managed services by addressing all the key areas of cybersecurity in today’s complex landscape.
