Blog
November 3, 2015 by Vertical Axion
Sales are plummeting, and as a small business owner, you might not have a ton of extra fluff to lean on while you wait for things to recover. The worst part is that there isn’t anything you can do about …
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November 2, 2015 by Vertical Axion
Gone are the days of having to seek out a Wi-Fi network in order to gain access to a company’s servers. Today, Wi-Fi networks are readily available everywhere and are often free for anyone to use. While this makes it …
October 31, 2015 by Vertical Axion
Running a business is tough, and running one when you’re on the go a lot is even tougher. Sure, hiring a second-in-command that can do the things you do when you’re gone is a great thing to do, but only …
October 30, 2015 by Vertical Axion
Thanksgiving might not be here yet (though it’s just around the corner), but that doesn’t mean you can’t show your employees and clients just how much you appreciate them and everything that they do. In fact, appreciating those who keep …
October 28, 2015 by Vertical Axion
Let’s face it—nurturing sales leads can be a tedious, unrewarding process. Wouldn’t it be so pleasant if at least some of the process could be automated for you? That’s the magic of something called a drip campaign. The emails always …
October 27, 2015 by Vertical Axion
So, you’ve hired a couple of employees that have turned out to be complete failures. Now, since you’ve tasted failure, you may be afraid to hire anyone else, even when you need them. Every mistake can build your business, so …
October 26, 2015 by Vertical Axion
The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends prior to hiring, that situation has to be reviewed in …
October 24, 2015 by Vertical Axion
Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of new features that could help …
October 23, 2015 by Vertical Axion
It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just exactly what it means and how important it is. We …
October 22, 2015 by Vertical Axion
While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear out just as fast as one (10 to 12 years, …
October 21, 2015 by Vertical Axion
If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on a much tighter timeline, and even a single invoice unpaid …
October 20, 2015 by Vertical Axion
It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get the word out. In fact, it may still …
October 19, 2015 by Vertical Axion
We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something entirely different without regard for how potentially embarrassing …
October 17, 2015 by Vertical Axion
Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it’s essential to know …
October 15, 2015 by Vertical Axion
How well do you actually listen to your customers? It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the product out the door. If that’s where you …
October 14, 2015 by Vertical Axion
Though many of us take the employee handbook for granted, a well-written and up-to-date handbook is a great tool for both a company and its employees and should be properly maintained and referred to on a regular basis to ensure …
October 13, 2015 by Vertical Axion
Nothing can make an IT manager cringe more than the mention of the phrase “Shadow Tech.” In an age when new software and hardware are released every day, it can be quite difficult for IT departments to maintain control of …
October 12, 2015 by Vertical Axion
From a business perspective, Twitter is all about gathering a following. The more people following your account, the larger your potential audience for business, which is what you need to be successful. Business-oriented Twitter accounts are becoming more and more …
October 10, 2015 by Vertical Axion
If you work in an environment with creative people and they have the room to think for more than ten minutes a day, you’re probably going to see more than your fair share of great ideas. Sometimes these ideas are …
October 8, 2015 by Vertical Axion
Pinterest may not seem like it would be a very good business tool. After all, isn’t it more for DIY projects and tasty looking recipes? While those things are definitely prevalent on the pinning site, you can still make a …
October 7, 2015 by Vertical Axion
If you’ve ever been to a conference of any sort, you probably know what we’re talking about when we say “boring.” A good number of people give speeches and presentations their best shot, but sometimes their best just isn’t all …
October 6, 2015 by Vertical Axion
YouTube isn’t that difficult to understand; you post videos, and people watch them. In fact, the simple platform is probably why it’s so popular among many audiences today. Videos are engaging, and people like to watch them—especially when they are …
October 5, 2015 by Vertical Axion
Surveys—you’re probably sick of them, right? After all, most of us get one every time we talk to, smile at or breathe on a customer service associate, and it can get tiring. It makes sense that you, as a business …
October 3, 2015 by Vertical Axion
Let’s face it; dealing with all of the paperwork that comes along with hiring people can be a drag. This is especially true if you are a small company and can’t afford to hire someone who can tell you all …
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