Blog
October 26, 2015 by Vertical Axion
The title of the article is somewhat of a loaded question because it implies that there is a controlled choice in the matter. If an employee and manager are friends prior to hiring, that situation has to be reviewed in …
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October 24, 2015 by Vertical Axion
Facebook is the central marketing tool for many companies, and even if it isn’t exactly central at yours, it should be incredibly important as a customer relation tool. The platform has added a couple of new features that could help …
October 23, 2015 by Vertical Axion
It’s true; you’ve probably heard the word “transparent” used more as a buzzword than an actual concept behind running a business. This can make it difficult to figure out just exactly what it means and how important it is. We …
October 22, 2015 by Vertical Axion
While working hard will bring results over time, it’s a misconception that the more successful someone is, the more they work. If you work like a draft horse, you’ll wear out just as fast as one (10 to 12 years, …
October 21, 2015 by Vertical Axion
If you are a large business, you can afford 30 and 60 day net in most cases. It doesn’t affect your everyday overall picture. However, most small businesses are on a much tighter timeline, and even a single invoice unpaid …
October 20, 2015 by Vertical Axion
It’s true that social media and mobile marketing campaigns are, in fact, gaining tons of traction. However, email marketing is not only still relevant—it’s still effective and a popular channel to get the word out. In fact, it may still …
October 19, 2015 by Vertical Axion
We’ve all been there. We fire off a text to someone before we realize we have either mistyped a word, or the built-in autocorrect features have decided we meant to say something entirely different without regard for how potentially embarrassing …
October 17, 2015 by Vertical Axion
Hundreds of companies have rebranded successfully, and thousands more have not. However, a proper rebranding can make all the difference for a company. In some cases, it can mean more profit, or even company survival. However, it’s essential to know …
October 15, 2015 by Vertical Axion
How well do you actually listen to your customers? It’s not enough in this day and age to make a decent product, pay for some advertising to attract eyeballs and ship the product out the door. If that’s where you …
October 14, 2015 by Vertical Axion
Though many of us take the employee handbook for granted, a well-written and up-to-date handbook is a great tool for both a company and its employees and should be properly maintained and referred to on a regular basis to ensure …
October 13, 2015 by Vertical Axion
Nothing can make an IT manager cringe more than the mention of the phrase “Shadow Tech.” In an age when new software and hardware are released every day, it can be quite difficult for IT departments to maintain control of …
October 12, 2015 by Vertical Axion
From a business perspective, Twitter is all about gathering a following. The more people following your account, the larger your potential audience for business, which is what you need to be successful. Business-oriented Twitter accounts are becoming more and more …
October 10, 2015 by Vertical Axion
If you work in an environment with creative people and they have the room to think for more than ten minutes a day, you’re probably going to see more than your fair share of great ideas. Sometimes these ideas are …
October 8, 2015 by Vertical Axion
Pinterest may not seem like it would be a very good business tool. After all, isn’t it more for DIY projects and tasty looking recipes? While those things are definitely prevalent on the pinning site, you can still make a …
October 7, 2015 by Vertical Axion
If you’ve ever been to a conference of any sort, you probably know what we’re talking about when we say “boring.” A good number of people give speeches and presentations their best shot, but sometimes their best just isn’t all …
October 6, 2015 by Vertical Axion
YouTube isn’t that difficult to understand; you post videos, and people watch them. In fact, the simple platform is probably why it’s so popular among many audiences today. Videos are engaging, and people like to watch them—especially when they are …
October 5, 2015 by Vertical Axion
Surveys—you’re probably sick of them, right? After all, most of us get one every time we talk to, smile at or breathe on a customer service associate, and it can get tiring. It makes sense that you, as a business …
October 3, 2015 by Vertical Axion
Let’s face it; dealing with all of the paperwork that comes along with hiring people can be a drag. This is especially true if you are a small company and can’t afford to hire someone who can tell you all …
October 2, 2015 by Vertical Axion
For many businesses, the processes of recruiting are much the same as they were twenty years ago. While the technology of almost every other aspect of business has changed drastically over time, many companies still fall back to the classic …
October 1, 2015 by Vertical Axion
Periodically, The internet is all abuzz with rumors that Facebook is about to make changes to its privacy policy. When those rumors start flying, The idea that Facebook is about to change everyone’s privacy settings to “public,” meaning that any …
There is little doubt that Facebook is one of the most powerful tools that can be used by businesses to market their products and services. While many make this assumption based solely on the sheer amount of active Facebook users, …
September 30, 2015 by Vertical Axion
The Target breach had absolutely horrendous consequences, and many businesses are struggling to up their security. New employees, technologies, and features are being put into place in attempts to stop that kind of thing from happening again. However, it appears …
September 29, 2015 by Vertical Axion
You’re running late for that meeting. Donut in one hand and phone in the other, you run through the pouring rain to get to your car when your battery light starts flashing. “Plug in your charger,” your phone proclaims as …
September 28, 2015 by Vertical Axion
As with many technology issues, the question that often goes unanswered is where to begin. Often, companies feel the need to jump into the middle of the latest competitively essential technologies without having a clear starting point or plan in …
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